Retail — 2024 — Mall of the Emirates
Bronze Atelier Showroom
A regional flagship that reframes a heritage European brand for the GCC client — slower, quieter, more residential than the global template.
Client
European Luxury House
Area
2,800 sqft
Duration
16 weeks
Value
AED 6.5M
Scope
4 disciplines
— The brief
Challenge
Tight mall fit-out window (overnight works only) and the operator's specification of bespoke bronze and burl-veneer cabinetry.
— The work
Approach
Modular bronze armatures fabricated in our Dubai workshop, dry-fit off-site, installed in three overnight pushes.
- Retail Concept✦
- Construction✦
- VM Integration✦
- Lighting✦
— The result
Outcome
Opened on time. First-month sales 41% above the previous concept's average.
Façade
Patinated cast bronze
VM
Magnetic, reconfigurable
Install
3 overnight pushes
Result
+41% first-month sales
— Start something equally considered
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